Seoul: Morning Calm to Nighttime Bustle
Dynamic and Diverse
Korea is known as the Land of Morning Calm — with Seoul being the heartbeat of the nation’s architectural, cultural and economic lifeblood.
We thought that in order to truly appreciate the diversity and dynamics of this city, we must be willing to flow from traditional to modern and from day to night to chart our discoveries. As a visitor exploring the streets by foot, we could thoughtfully observe the beauty of historical houses, world-renowned contemporary architecture and the bustling markets teeming with energy. We were able to see why Seoul has become a beacon for leading the conversation on urbanism and why travelers are making Korea a key destination.
Under the Sun
Where to explore old and new?
Darkness Brings New Life
Gradually as the sun began to set we could feel a new wave of energy that started to sweep through the city. Shops and market stalls turned on colourful lights, while the smell of delicious street-food begun to fill the air. We could see that although the workday was over for many, it was just starting for some. Our ears were greeted with music that changed the environment from calm to a playful and energic pulse as street performers took over Hongdae and the nightlife blossomed. The role of nighttime spaces in Seoul’s urban design is just as important as its daytime spaces. Here families come together, friends catch-up and there is ease and comfort in our shared humanity. The Gwangjang Market was yet another perspective, where a labyrinth of stalls filled with everything imaginable led from one discovery to the next. The further we explored the more we understood why Seoul has become so iconic.
Opening Your Senses
A Soulful Oasis
Witnessing how the city transformed from one energy to another was the essence of travel for us. Seoul invites you to explore its many contrasts and decide for yourself which one of its jewels helps to shape this dynamic city from day-to-night. There is no right or wrong. Just a willingness to open your mind and challenge your senses.
LOJEL – Let Our Journeys Enrich Life